For the 75th Anniversary of Ghost Town at Knott's Berry Farm, the entire park came to life to celebrate. And with the added wrinkle that anyone could become a deputy and search for outlaws, that meant more hiding for the park's outlaws. So with that in mind, we created a fully integrated campaign, from TV to social to banners to radio. 

The most interesting piece is what we did on Instagram, where we created an immersive bounty hunter experience, coincidentally called Knott's Bounty Hunter. You could search for outlaws, which we hid within the park, for a chance to win tickets and other prizes.